Do you plan your launches? Or are you more of a “wing it and pray” kinda gal? If you’ve avoided planning because it feels too hard, restrictive, or just plain boring, then let me explain why it’s the easiest way to reach your launch goals.
Why is planning important?
Creating a plan for you launch allows you to be intentional with your time and energy. Your plan will give you the aligned action steps to take that will move you towards your launch goals.
Without a plan it’s easy to sit down each day and be busy, but not necessarily on the tasks that need your time and attention now, or that are going to move you towards making sales.
No matter how much structure you love, or don’t love, it’s possible to create a plan that works for you, yes even if you’re more of a free spirit
Step 1: Determine your launch strategy and goals
First start by determining what your goals for this launch, and what your launch strategy will be. Are you doing a double webinar launch, running a challenge? Depending on your strategy you may have a longer launch window, or a shorter more intensive launch.
Your launch strategy will also depend on what you’re launching. If you’re launching a lower value self study course, a webinar and a challenge launch are great options. If however you’re promoting a high touch, high value mastermind then a more organic and personal launch strategy that includes an application process may be better suited.
My general rule of thumb is you need 2-3 weeks to promote your launch lead magnet in order to get good participant numbers without getting promo fatigue. So, determine what your launch strategy will be, and this will help determine your launch time frames.
Step 2: Know your cycle
There is so much power in planning your launch around your menstrual cycle! Knowing where you are in your cycle will help you map out what launch activities to do when.
If you don’t have a menstrual cycle you can still use this approach by using the phases of the moon. Use the new moon as your menstrual phase, the full moon as your ovulation phase.
- Your folicular phase is when your energy starts to rise after your period. This is a great time to start prepping and getting things organised for your launch. It’s the ‘HOW’ phase of your cycle, so it’s the best time to plan, setup your tech, and problem solve.
- Your ovulation phase is the highest energy phase of your cycle, you’re typically more extroverted and confident during this phase, making it a great time to run a webinar or a challenge. It’s also the best time to batch create content.
- Your luteal phase is when your energy starts to decline after ovulation. It’s when you tend to be more creative and inspired so it’s a great time to work on your graphics, making sales and landing pages look amazing.
- Your menstrual phase is your lower energy phase, you’re generally more introverted during this time. It’s the best time to look at your bigger picture vision, why you do what you do. It’s also the time to make sure you have down time and rest.
If you don’t currently track your cycle, but want to know more, you can get started by using a free app such as Clue, or my mentor Stasha The Period Coach has this beautiful printable mandala you can use.
Step 3: Create your task lists
Now you’ve got your strategy sorted, list out all the actions required for each of the aspects of your launch. Hint: these questions are great to work through in your luteal phase (the phase between ovulation and your period).
- What is required to setup and run your webinar or challenge? (Hint: create a repeatable process for this you can use again next time!)
- What do you need to setup any paid advertising – Facebook + Instagram, Pinterest?
- What needs to go on your sales page?
- What content (e.g. blogs, videos, podcasts) do you need to create or repurpose that is relevant and on topic for your launch?
- What can you prep before your launch starts?
- What social media posts and content needs to be created?
- What self care practices do you need to incorporate into your launch?
- What can you do to support your mindset during your launch?
Step 4: Put it all together into your daily launch plan
Now it’s time to put it all together into your daily task list. Depending on your preference you can use a spreadsheet, or a project management tool such as ClickUp, Asana, or Trello. How you do it doesn’t really matter, the key is doing it in a way that makes it easy to login each morning and know exactly what you need to be focusing your time and effort on that day.
What to do when things don’t go according to plan…
Truthbomb…. they rarely do! But when you have a plan it’s easy to revise and course correct when you get a curve ball or two thrown at you, just like a GPS does when you take a wrong turn and end up on the wrong street. Make it part of your daily tasks to check in and see if the plan needs tweaking. It’s better to be proactive than wait till things go wrong.
Now you have your launch plan mapped out. But the work isn’t done yet…. you actually have to implement it! And this is often where I see my clients fall down. The saboteur archetype swoops in and all of a sudden you’re busy, but not on the things you should be doing.. This is where having support and accountability to keep you focused and on track becomes so important. Having a team to support you, a launch manager, or even one of your business BFFs to keep you accountable to stay the course is honestly one of the best things you can for launch success.