Planning your next launch and wondering what free resources and lead magnets work best? Do you run webinars, a challenge, a virtual summit, or some combination of the 3?
The purpose of your launch is to take your potential clients on a journey so they know what it feels like to work with you, the value you provide, and the transformation that is possible, so that clicking the ‘buy now’ button is a no brainer for them.
Live lead magnets are the best and easiest way to convert people into paying clients. So choose whatever feels best and easiest for you to deliver. Choose the option that will allow you to really show up and give value by being you. You are what they came for, so show up, shine, and give a tonne of free value.
Here are the pros and cons for each.
Webinars (or free trainings or workshops, whatever you want to call it) are by far the simplest and easiest of the 3 launch options. So if this is your first launch, or you’ve never run a webinar before, then start here.
Pros of running a webinar:
- Webinars are quick and easy to setup and run
- Webinars create live engagement with your audience which means you’ve got a higher chance of converting people into paying clients
- You can deliver your webinar more than once, so it can be used in your next launch too. And each time you run it you can tweak and improve it, so the content just gets better and better.
Cons for running a webinar:
- Webinars are time limited to 1 hour (or there abouts, any longer and people tend to switch off)
- Not everyone can turn up live for a webinar, especially when you have a global audience and have to cater to all different time zones. And even less tend to watch the replay.
Running a challenge is a great way for you to lead your potential clients through part of your process so they can get tangible results before they even hit that ‘buy now’ button.
Challenges are usually run over the course of 3-5 days. Each day participants receive an email with the day’s short lesson or task. These are also best supported by running daily Facebook live Q&A sessions where people get access to you for feedback or further support.
Pros for running a challenge:
- Challenges give potential clients a practical taste test of what you offer and can better at demonstrating your value than a webinar
- People can get real results quickly and easily by completing a challenge before they even purchase.
- Challenges can be delivered more than once, so you can deliver in your next launch too.
Cons for running a challenge:
- Most people who sign up don’t make it all the way through to the end of the challenge
- You typically need a greater investment in ads required to keep participants engaged through to the end of the challenge
- Delivering a challenge requires more time and effort compared to delivering a webinar
Summits are usually run over a a few days to a week and involve showcasing yourself and other people who support your niche with complimentary services. You can deliver your summit live or it could be pre-recorded, depending on your preference.
Pros for running an online summit:
- Summits are a great way to expand your reach and exposure (and the reach of your invited speakers as well).
- Summits are fantastic at building authority and positioning yourself as an industry leader.
Cons for running a summit:
- Summits take A LOT (and I mean A LOT!) of work to prepare, coordinate and facilitate.
- You’ll need a greater investment in ads required to keep participants engaged across the summit.
- Summits don’t necessarily convert people into YOUR paid offering, because they involve so many different speakers.
Live lead magnets are the best way to show people the transformation that is possible when working with you. They are one of the easiest way to connect and engage with your audience and convert the right people into paying clients. So make sure you incorporate them in your next launch!